Tuesday, September 21, 2010

You're published. Now what? You market, of course. And marketing means interviews. As in requests for interviews.


Sweet because it marks the culmination of all your hard work to get published. Sweet because you can share your excitement and encouragement to others who aren’t quite as far down the path. But after the first few, they can become yet another thing to juggle as you work on edits for your contracted manuscript and write toward the deadline for your newest novel. Add in family and friends, social engagements and soccer practice, and you’ve got a problem. A big problem. So it’s easy to feel justified in serving up pat answers to the questions you’ve been asked to answer.

Don’t do it.

Interviews are important. They are a way to connect to your intended audience and gain new readers. To the question, “How long did it take for you to get published?” go ahead and answer, “Six years.” I dare you. Six years.

How profound. How inspiring. How. . .absolutely dull.

After reading the first question of an interview submitted for posting here at The Borrowed Book, I can tell whether the author has really put their heart into the answers or if the interview was approached as a necessary evil. Really good interviews will reward the time and effort you put forth in answering the questions with thought and feeling.

Here are some suggestions to make your interview more memorable.

Target your audience.

Put personality into your answers.

Use a conversational tone.

Good questions = good interviews. If a question doesn’t intrigue you skip to the next one. (Like the time someone asked me if I were an inanimate object, what would I be--huh?)

Check your spelling and punctuation. Nothing screams, “I’m an amateur” like poor grammar skills, and it is not the interviewers job to edit.

Just as in your writing, use strong verbs, colorful similes and metaphors.

If the problem is time, pace yourself. Choose the toughest question and answer it the first day. Edit that answer the next day, then answer another question and repeat the process until the interview is finished. Procrastination is your worst enemy. When you’ve completed all the questions, shoot them to your critique group and ask them to let you know if anything falls flat, doesn’t make sense, or needs to be expanded upon.

You want people to click with you on that first question and stay with you through the entire interview. By then, hopefully, you’ll have won over a new fan. Or two. Or ten.


  1. Sandra,

    This is some really great advice! :) I hope someday I can actually have reason to use it! ;) Although I'm excited to say that a fellow blogger asked me to be interviewed along with several others on her blog! Yay!

    Anyway, I have to ask: were my interview questions OK for the "Mystery Week" interview I did with you? Of course, you did a great (and really fun!) job. :D I'm curious to see how you might rate me as an interviewer and what suggestions you might have.



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  3. Thanks, Amber. Honestly, I don't remember the questions you asked! Because of the pace of writing, pretty much anything that isn't pertinent to my book or latest project gets flushed from my brain. Ha! Now that's a visual!

    I can encourage you to look at other sites that do author interviews for inspiration. Then ask yourself, what is it you most want to know/are curious about when reading an author interview? HTH and thanks for stopping by!

  4. Haha, no problem! ;) I can definitely understand that!

    Thanks for the advice and for doing the interview/giveaway on my blog! :) And hope all goes well with you latest projects!

    God bless!



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